Sometimes, and quite against my better nature, I find myself drawn to real world experiences. You know, eating food, wearing shoes, rock climbing, etc. There's nothing better than feeling the cheese in your hair and the wind beneath your feet when work is so relentlessly screen based. With trends like 'screen dining' starting to dictate the inexorable rise of digital ubiquity - from snacking in the car to eating al desko over the keyboard - what better tonic than a real world brand experience. Enter the clever people at Matter Box who are rinsing themselves in the cleansing waters of material culture to provide clever brand experiences that don't involve a plug. Come the fossil fuel burn out, I imagine we'll all be communicating via miniature hand made dolls and soap crayons.
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