Just when you thought it was safe to consult Google Maps on your way to granny's house, it seems that Google are taking the (logical) next step to introduce branding to augmented reality mobile applications. So you can see where the nearest coffee bar or McDonald's is when you're on the move. Similarly, consider the potential for context sensitive branded video content that maps onto Google Earth from these boffins at Georgia Institute of Technology.
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09/28/2009
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