In-app commerce is here at last. Starbucks have marched ahead in their oh-so-Seattle way with this interesting app that allows you to manage your loyalty card and even pay for drinks in participating silicon valley outlets. The Japanese have been doing this for some time of course (as evidenced by the BBC) with their Osaifu-Keitai, but then they're always 3 years ahead of the rest of the world in these matters. Perhaps it's time we started to think not about phones, or wallets, but 'phwallets'?
